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Cable, HBO and The Hitchhiker: How Cable TV became the place for excellence in drama

The Hitchhiker series on HBO was one of the first dramas made for cable.  The evolution of cable from that point on has presented itself as the most viable and commercially effective format for presenting unabashed dramatic works. Present-day cable programming gives both viewers and producers the best outlet for the presentation of quality drama. Its viewership expects strong storylines produced with high production value. These expectations make it harder for traditional broadcasting constrained by standards that prevent certain content and major movie studios who have switched to the blockbuster model of production in order to ensure commercial success overseas.             

Cable television started in the late 1940s primarily as a delivery system to rural areas where broadcast television systems had weak signals. It was not until the 1970s that cable became a viable format to present unique content that could not be found on broadcast TV. [more]